Family Sitting at Table Outside

Putting family first
since 1995

Modernize the Mow

When we invented our first robot mower in 1995, it was our goal to introduce an entirely new mowing experience; one that was easier, friendlier, and less time-consuming than the traditional mow.

Since then, people have come to rely on their Robomow to simplify their modern lifestyle. Automatic mowers are designed to operate quietly and autonomously, freeing your time for the activities and people you care about most. That’s why we continue to strive for award-winning excellence—the kind our customers have come to expect from Robomow.

It’s about more than just an exceptional mower. It’s about restoring more of your most valuable resource: your time. All our mowers are backed by first-class service and decades of forward-thinking design and technology.

Robomow Mowing Grass

Our Management Team

Ofer Laufer
Ofer Laufer

CEO

Shai Abramson
Shai Abramson

CO-FOUNDER & CTO

Noa Chen
Noa Chen

VP FINANCE, HR & IT

Dedy Gur
Dedy Gur

VP CUSTOMER SATISFACTION

Our History

1995

Two Men, One Vision

Two Men, One Vision

Founded by Mr. Udi Peless and Mr. Shai Abramson, legend has it that one hot summer's day, Mr. Peless’s wife asked him to mow the lawn. While trying to avoid this impending chore, Udi fantasized about a robotic lawnmower. And so, Friendly Machines was born.

1997

The Robomow Classic

The Robomow Classic

The Robomow Classic debuted in the GLEE exhibition in Birmingham, UK in 1997 and became the official first model and "father" of Friendly Robotics devices. The Classic model was launched for sale in 1998 and sold about 4000 units between 1998 and 2001.

1999

The Evolution of Revolution

The Evolution of Revolution

In 1999 Friendly Machines evolved into Friendly Robotics. The following year, with the release of Robomow RL, came the Base Station, which enabled users to create a periodic lawn mowing program, essentially letting them forget about lawn mowing altogether.

2005

A Household Name

A Household Name

In 2005 Friendly Robotics made the strategic decision to put its brand name "Robomow" at center stage. Although the company is still called Friendly Robotics, today the Robomow brand has its own platform and is widely recognized all over the world.

2008

Smaller Lawns, Lower Cost

Smaller Lawns, Lower Cost

In 2008 the Robomow RM made its debut as the 3rd generation of robotic mowers. A smaller, lighter and improved version of the Robomow RL, the RM model mower was designed specifically for the small lawn. More than 30,000 units sold between 2008 and 2013.

2014

Hot Off the Press

Hot Off the Press

Robomow's 4th generation of mowers expanded in 2014 with the introduction of 5 additional models. The same year, Robomow introduced a completely new platform for small-sized and medium-sized lawns to include 7 new models.

2017

The "Any Lawn" RX

The "Any Lawn" RX

Our smallest mower yet, the RX model is big on features and compact in size. It includes single-button operation, excellent maneuverability, theft protection and easy part replacement. With the RX, now everyone can enjoy a Robomow lawn.