
Putting family first
since 1995

What is a Robotic Mower?
It’s the modern day replacement for the more traditional mowers that require operators—and hours of time. Quiet and autonomous, auto mowers are designed to save you both time and money, leaving you free to enjoy other activities with family and friends. Today’s automatic lawn mowers are increasingly sophisticated. Self-docking and with their own working schedule, they require minimal human interaction and can even be programmed from the convenience of your smartphone!
Our Management Team

Ofer Laufer
CEO

Shai Abramson
CO-FOUNDER & CTO

Noa Chen
VP FINANCE, HR & IT

Dedy Gur
VP CUSTOMER SATISFACTION
Our History
1995
Two Men, One Vision
Two Men, One Vision
Founded by Mr. Udi Peless and Mr. Shai Abramson, legend has it that one hot summer's day, Mr. Peless’s wife asked him to mow the lawn. While trying to avoid this impending chore, Udi fantasized about a robotic lawnmower. And so, Friendly Machines was born.
1997
The Robomow Classic
The Robomow Classic
The Robomow Classic debuted in the GLEE exhibition in Birmingham, UK in 1997 and became the official first model and "father" of Friendly Robotics devices. The Classic model was launched for sale in 1998 and sold about 4000 units between 1998 and 2001.
1999
The Evolution of Revolution
The Evolution of Revolution
In 1999 Friendly Machines evolved into Friendly Robotics. The following year, with the release of Robomow RL, came the Base Station, which enabled users to create a periodic lawn mowing program, essentially letting them forget about lawn mowing altogether.
2005
A Household Name
A Household Name
In 2005 Friendly Robotics made the strategic decision to put its brand name "Robomow" at center stage. Although the company is still called Friendly Robotics, today the Robomow brand has its own platform and is widely recognized all over the world.
2008
Smaller Lawns, Lower Cost
Smaller Lawns, Lower Cost
In 2008 the Robomow RM made its debut as the 3rd generation of robotic mowers. A smaller, lighter and improved version of the Robomow RL, the RM model mower was designed specifically for the small lawn. More than 30,000 units sold between 2008 and 2013.
2014
Hot Off the Press
Hot Off the Press
Robomow's 4th generation of mowers expanded in 2014 with the introduction of 5 additional models. The same year, Robomow introduced a completely new platform for small-sized and medium-sized lawns to include 7 new models.
2017
The "Any Lawn" RX
The "Any Lawn" RX
Our smallest mower yet, the RX model is big on features and compact in size. It includes single-button operation, excellent maneuverability, theft protection and easy part replacement. With the RX, now everyone can enjoy a Robomow lawn.
2019
Joining the Smart Home Ecosystem
Joining the Smart Home Ecosystem
Robomow integrates with Amazon Alexa smart home ecosystem. Now voice commands can begin your mow or check mowing status.